Primark: Modest is Mainstream
Primark launched their first-ever modest range with a 20-piece womenswear collection. The collection was described as on-trend and Modest Chic. Featuring versatile, considered pieces for a concealing-not-revealing style with something for all.
Customer: Primark
Categories: Fashion
YouTube: TBC
> 1.5M
Impressions
Engagement
in 4 continents
CPE 3x better
than industry average
An industry leader becomes a category innovator
Other brands have run modest fashion campaigns in the past. Yet due to lack of understanding their target market received mixed responses. This was not the case for Primark. There was an overwhelming influx of positive comments from people excited by the new collection and expressing their eagerness to get to their local Primark store.