Primark: Modest is Mainstream

Primark launched their first-ever modest range with a 20-piece womenswear collection. The collection was described as on-trend and Modest Chic. Featuring versatile, considered pieces for a concealing-not-revealing style with something for all.

Customer: Primark

Categories: Fashion

YouTube: TBC

99.9% Approval

> 1.5M

Impressions

Engagement

in 4 continents

CPE 3x better

than industry average

An industry leader becomes a category innovator

Other brands have run modest fashion campaigns in the past. Yet due to lack of understanding their target market received mixed responses. This was not the case for Primark. There was an overwhelming influx of positive comments from people excited by the new collection and expressing their eagerness to get to their local Primark store.

Primark successfully launches their first Modest Fashion range

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