Anchor Butter target South Asians
Anchor Butter, which belongs to the conglomerate Arla Foods came to us to understand consumer habits of diverse audiences. More specifically they were looking to shape their marketing efforts for British Muslims and to ensure they got it right.
Customer: Anchor Butter
Categories: FMCG
YouTube: TBC
Granular data
on the target market
Insights
to access high value market
Direct exposure
to new consumer markets
Anchor Butter wins the hearts of British South Asians through nostalgia
It was clear after the session that moments that captured the excitement of Ramadan, through the imagery of togetherness, the vastness of food and visual cues that represented symbolism found in the Islamic tradition (such as the crescent moon) would represent a successful ad. However, doing so tastefully is essential to not alienate nor offend the Muslim population.