Anchor Butter target South Asians

Anchor Butter, which belongs to the conglomerate Arla Foods came to us to understand consumer habits of diverse audiences. More specifically they were looking to shape their marketing efforts for British Muslims and to ensure they got it right.

Customer: Anchor Butter

Categories: FMCG

YouTube: TBC

Data to retain high-value clients worth millions in revenue

Granular data

on the target market

Insights

to access high value market

Direct exposure

to new consumer markets


Anchor Butter wins the hearts of British South Asians through nostalgia

It was clear after the session that moments that captured the excitement of Ramadan, through the imagery of togetherness, the vastness of food and visual cues that represented symbolism found in the Islamic tradition (such as the crescent moon) would represent a successful ad. However, doing so tastefully is essential to not alienate nor offend the Muslim population.

Anchor Butter rises to No.2 best seller in the UK

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