About Us - Creed and Culture

A bit more about us

Don’t just relate, resonate

There’s a reason why an increase in diversity and inclusivity in advertising hasn’t resulted in greater brand affinity and spend among ethnic minorities.

Our team comes from the world you’re targeting, so we’re best placed in helping you understand it.

Our advertising needs not just to outwardly reflect different groups of people, but also speak to them in a way which they feel understood and valued.

Through our diverse team of marketers, data analysts, creatives and influencers, we go beyond intent to consider the impact.

There’s a reason why an increase in diversity advertising hasn’t resulted in greater brand affinity among ethnic minorities.

Our advertising needs not just to outwardly reflect different groups of people, but to also speak to them in a way that they feel understood and valued.

Our Mission

Creating a more interconnected and understanding world

We live in a deeply interconnected world, but also a very fragmented one. As our world becomes ‘smaller’, coming together to better understand each other has never been so important. This is why we are striving to create a more united world.

Our Values

Our values shape our vision. And our vision shapes our future.

Values power the why, what and how of what you do. They shape what you stand for and where you want to go. We believe transparency, empowerment, respect, commitment, drive and human excellence, are all key attributes in enabling that journey.

Our Promise

Providing thoughtful, considered and results-focused delivery

We want your experience with us to be seamless, uncluttered and enjoyable. Marketing should be exciting and full of learnings. We want you to feel a deep connection with the campaigns we run for you and be proud of what we’ve achieved together.

Our Mission

To provide the most unique and informed insights that help us all value each other

We provide data and insights to humanise global communities, providing brands what they need to know to accurately communicate with others.

Our Values

Our values shape our vision. And our vision shapes our future.

We believe transparency, empowerment, respect, commitment, drive and human excellence, are all key attributes in enabling that journey.

Our Promise

Providing thoughtful, considered and results-focused delivery. We want you to feel a deep connection with the campaigns we run for you and be proud of what we’ve achieved together.

Meet our leaders

We hire visionaries. From our junior to senior team, ambassadors and founders, our team is a diverse group of Influencers, creatives, marketers and data specialists. Everyone in our team is a leader.